Satoshi or Bitcoin? Novogratz Reignites BTC Marketing Debate

The discussions over increasing the marketing of satoshis (sats), or the smallest unit of bitcoin (BTC), instead of BTC itself, re-emerged, but so does the opposition to the idea.

“It is time to switch to Satoshis. Too many people telling me at USD 58,000 BTC too expensive,” argued Galaxy Digital CEO Mike Novogratz, asking which exchange would be first to quote in sats.

Numerous industry players voiced their support and opposition to this. Among these, the concept of unit bias (buyers being more enticed to buy a whole unit of a crypto than a fraction of it) is discussed as a highly powerful one.

Others are arguing that quoting in sats would be somehow ‘cheapening’ bitcoin, but that it could also lead to a drop in price, while some opined that bitcoin’s high price is attracting large, institutional investors.

Other discussions include the preference for using bits, instead of sats.

The ‘satoshi’ discussion is not exactly new, and it’s been led from various angles over the years, and was fuelled further in the recent months by the bear reappearance and institutional entrance.

In late April this year, Coin Center Director of Communications Neeraj Agrawal asked: “has anyone tried marketing sats as the next bitcoin”.

And the smaller units have been tweeted about much earlier as well.

As reported last December, Adam Back – the CEO of the blockchain technology firm Blockstream, a leading cryptographer, and the inventor of hashcash, which is used in the Bitcoin mining process – argued that it was time to say farewell to sats.”Bitcoin is too expensive, but sats are too many, sound cheap and confusing,” Back said, favoring the division of bitcoin by 1m units instead.At 10:29 UTC, BTC trades at USD 58,020 and is almost unchanged in a day. The price is up by 2.6% in a week and is unchanged in a month.

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