Last week the cryptocurrency SafeMoon reached new heights on a rugby pitch, in the form of advertising space during the Maori all Blacks versus Manu Samoa test match. This is the first occasion that SafeMoon has been able to get live coverage during a rugby match.
The relatively new cryptocurrency has been one of the most popular in the 2021 bull market. The cryptoproject has received strong community support since its launch in Q1 of 2021.
Some analysts have suggested that SafeMoon is nothing more than a pump-and-dump scheme, designed in such a way to create hype and encourage others to buy and drive the price up. Social media, in particular, has been responsible for much of the frenzy surrounding the altcoin. Influencers Jake Paul, Lil Yachty, and Keemstar, have promoted the cryptocurrency on their social medias to their combined millions of followers.
However, with the existing hype that surrounds SafeMoon, having an advertising spot on a rugby pitch isn’t as surprising as some mainstream news outlets have suggested.
In fact, the Samoa Rugby Twitter gave SafeMoon a shoutout as part of their sponsorship deal, encouraging their followers to #BuySafeMoon.
The use of professional sports to promote cryptocurrency is gaining traction, and a number of crypto projects have used sponsorship deals with individuals and even sports leagues to advertise their cryptocurrency token.
SafeMoon has used its popularity and following to broaden its reach, and now has reached mainstream advertising on the rugby pitch. While SafeMoon has received its fair share of criticism, it can’t be denied that the altcoin has made fairly meteoric advances in its relatively short life span.