Now payments chooses the coins it supports by listening to the blockchain community. In episode 52 of the Neo News Today podcast, NOWPayments CEO, Xena Kash, highlighted that it is the users of a cryptocurrency, not the merchants, who have the loudest voice in deciding which coins to integrate into the payments processing service. Kash said:
The most important [factor in supporting a coin is] probably the request from our partners. The clients using our payments right now prioritize their needs and requests because they have large communities [of particular cryptocurrency users]. Sometimes, [cryptocurrency] communities reach out to us themselves.
NOWPayments supports more than 75 cryptocurrencies, predominantly focusing on crypto-to-crypto transactions. It also provides crypto-to-fiat conversions through a background swapping platform, ChangeNOW.
Recently, NOWPayments has developed a widget for the Wix website building platform as well as plug-ins for Shopify and WooCommerce, among other e-commerce websites. Kash noted the crypto payments provider works with a wide variety of merchants, specifically mentioning the travel industry and computer technologies such as hosting and VPN service providers.
Looking forward, NOWPayments seeks to continue establishing and maintaining relationships with the communities of cryptocurrencies the platform supports. Kash said, “If [the Neo] community has any questions regarding NOWPayments, we’re always here.