The governing body of the major professional soccer league in Italy, Lega Serie A, will release a special collection of NFTs in commemoration of Cup of Italy’s last match this year. The 2021 Coppa Italia Final is viewed as a historic event as Juventus and Atalanta prepare to clash for the trophy for the first time.
Italian Soccer League to Offer Collectibles for Cup of Italy Final
The winner will be determined in a game on May 19, when the two teams meet at the Mapei Stadium in Reggio Emilia. After a successful year in the Italian soccer championship, Bergamo-based Atalanta will now challenge the Italian grand Juventus for the Cup of Italy. With 13 title wins so far, Turin’s Juve is the tournament’s most successful club.
Lega Serie A wants to commemorate the game with a special NFT collection, including the official trophy and match highlights. The non-fungible tokens (NFTs) will be launched in partnership with the payment and cryptocurrency platform Crypto.com after the two sides reached an agreement expected to extend into the future.According to a joint announcement, Lega Serie A becomes the first major professional football league to partner with a crypto company and come up with such an initiative. It’s also the second sport organization to release tokens with the help of Crypto.com, after the Aston Martin Cognizant team commemorated their return to Formula 1 with NFTs.
Lega Serie A Partners With Crypto Company to Expand Global AudienceBased in Milan, Lega Serie A is among the leading European football leagues and one of the most famous around the world. 20 clubs compete in Italy’s premier league, the top four of which qualify directly to the group phase of Europe’s most prestigious professional soccer tournament, the Champions League. Commenting on the agreement with Crypto.com, Lega Serie A SEO Luigi De Siervo stated:We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans.De Siervo emphasized that through the NFT release, Lega Serie A aims to further promote its brand internationally and expand its global audience, which exceeded 1 billion viewers during last season. The Coppa Italia Final “will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners.”
“We are proud to collaborate with an exceptional partner such as Lega Serie A,” said Kris Marszalek, co-founder and CEO of Crypto.com. “Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles,” the chief executive added.