Media-tech company BBTV has announced the launch of an NFT division that aims to provide leading creators from varying industries with a platform to launch their very own NFTs and fan tokens. First up is Grammy winning music producer – Zaytoven.
BBTV joins a number of platforms that have explored the potential of the NFT market. Aside from the plethora of blockchain NFT companies, a series of mainstream institutions have revealed their interest in NFTs. Most recently eBay disclosed how they were in the process of exploring the possibilities of integrating NFTs on their platform.
As crypto payments and non-fungible tokens become adopted by mainstream institutions, media companies such as BBTV are opening up a new way for artists and creators to create new streams of income.
Shahrzad Rafati, Chairperson and CEO of BroadbandTV stated:
“The combination of creator economy, crypto movement, and proof of ownership has created a massive monetization ecosystem and we are excited to position BBTV at the centre of it all to take the creator fan engagements to the next level…We are laser focused on delivering market leading solutions for creators around the globe to monetize the content that they create. NFTs are a natural extension of our Plus Solutions.”
Producer Zaytoven commented on the partnership with BBTV which began with the release of his supergroup album ‘A-Team’ featuring Lil Yachty, Lil Keed, Lil Gotit through Opposition, and BBTV’s Music Division
“Expanding my partnership with BBTV is the right move as they have been a great company to work with and a leader in the digital space to explore this new frontier. I’ve been a collector for all my life and I can see the massive opportunity of a fan wanting to own art and music again as we all did growing up.”
The interest in collectibles in the music industry is something that Eminem also cited when releasing his personal NFT collection last month on the Nifty Gateway platform.
“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on. Not much has changed for me as an adult”
A number of celebrities have released their NFT collections on popular blockchain-based platforms such as Nifty Gateway, Open Sea, and Rarible, however more mainstream media and entertainment companies are creating their very own platform or NFT division. Last month the singer Doja Cat announced she was launching an NFT company as a way to hold complete ownership of her work.